lunchly: MrBeast top 10 point
By: Ajay
Date: 17/09/2024
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Influencer Collaboration: MrBeast, Logan Paul, and KSI have launched a new pre-packaged meal brand called "Lunchly."
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Inspired by Lunchables: Lunchly offers grab-and-go meals similar to Kraft Heinz's Lunchables, targeting a younger audience.
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Variety of Meals: The initial Lunchly offerings include "The Pizza," Turkey Stack 'Ems, and Fiesta Nachos, paired with Feastables snacks and Prime drinks.
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Healthier Alternative: Logan Paul claims that Lunchly provides a healthier option to the grab-and-go market dominated by Lunchables.
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Retail Availability: Lunchly meals are already available at major retailers, according to the brand's website.
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Direct Comparison: The Lunchly website compares its products to Lunchables, highlighting differences in protein, calorie, and sugar content.
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Influencer Success: All three influencers have previously succeeded in the food and beverage space, with MrBeast’s Feastables and Paul and KSI’s Prime drink.
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Top-Earning Creators: MrBeast, KSI, and Logan Paul were the top three earners on Forbes' list of creators in 2023.
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Controversy: MrBeast has kept a low profile after a controversy involving his former co-host, but has been active on Instagram promoting Lunchly.
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